In recent years, India's startup ecosystem has been buzzing with innovation and growth. A new report by SAP India, in collaboration with Dun & Bradstreet, sheds light on a fascinating trend: over 77% of Indian startups are now investing in cutting-edge technologies such as Artificial Intelligence (AI), Machine Learning (ML), Internet of Things (IoT), and blockchain. This massive adoption of advanced tech is reshaping the landscape of Indian entrepreneurship and setting the stage for a new era of innovation. The Shift from GMV to GM One of the most intriguing aspects of this technological revolution is the underlying shift in business focus. Startups are moving away from the traditional emphasis on Gross Merchandise Value (GMV) and are instead prioritizing Gross Margin (GM). This pivot indicates a maturing of the startup ecosystem, with companies now aiming for sustainable, profitable growth rather than just rapid expansion. Technology as the Cornerstone Sanket Deodhar, Vice-President and Head of Digital Natives at SAP Indian Subcontinent, highlights the crucial role of technology in this transformation. He notes that regardless of growth stage or industry, technology remains a cornerstone and key differentiator for startups in achieving their business goals. The adoption of AI, ML, IoT, and blockchain is enabling startups to: Enhance operational efficiency Improve decision-making processes Create innovative products and services Build more transparent and trusted financial systems The Impact Across Industries What's particularly noteworthy is that this trend isn't limited to tech-centric startups. Companies across various sectors, from e-commerce to healthcare, are leveraging these technologies…
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